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Our mission is to lower entry barriers and facilitate sustainable business growth
by introducing and spreading Nordic flavors in China.
Equal Outcomes
You can spend as much as you want on entering China. But spending it on the wrong places is like pouring gas in the backseat and wondering why the car doesn’t move.
Strategic Planning
We work with agility, utilizing components to identify what is important. We are capable of teaching you how to plan for a dynamic market that is constantly evolving.
Cost Efficiency
This is key to put resources and effort into the right things and places, at the right time. So we don’t waste time nor money on things that don’t truly pay off.
Primary Targets
So by removing the noise, we can put a laser focus on what is really important and what we really all strive for, and that is obviously: results.
Success Strategies
Forget 1% of a big group; aim for 70% of a smaller group! Being the top-of-mind brand for one group leads to long-term success.
Reach Out
Reach out to us for a unconditional needs analysis where we can jointly evaluate your needs are, and where you currently stand as of today.
MARKET INSIGHTS
VLOG
Liquorice in China | Flavor series
Liquorice, does it work in China? It’s been a ongoing topic for a
12
Jan
Jan
VLOG
Five Traps When Enter China
Having both worked with brands in the market, cleaned up after failures,
11
May
May
VLOG
Trademark category 35 in China, do you need it?
Something we get asked a lot, as we usually recommend brands get
28
Oct
Oct
OPPORTUNISM
This is something many should have asked and verified before going into the market. Knowing there is no opportunity is just as valuable, so you don’t waste energy and resources in the wrong place.
What would it take
Find out what you need to know, and how to get the answers. In other words, what needs to be true, and what do we need to do together in order to reach the designated goal of yours.
IF NOT, WHEN?
You might not be ready to enter a new market as of right now, or you decide that now is not the best time for your brand to enter. But it’s definitely never the wrong time to find out.
WHO WE WORK WITH
