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Our mission is to introduce and spread Nordic Flavors in China by lowering entry barriers and help create sustainable business growth.
Equality of outcome
You can spend as much as you want on entering China. But spending it on the wrong places is like pouring gas in the backseat and wondering why the car doesn’t move.
Plan smart
By working agile with the right components and a proven system for finding what is important we are able to teach you how to plan for a noisy market that always changes.
Keep cost down
This is key to put resources and effort into the right things and places, at the right time. So we don’t waste time and money on things that don’t pay off.
Stay on target
So by removing the noise, we can put a laser focus on what is really important and what we really all strive for, and that is obviously: results.
Win your battles
It’s not about getting 1% of a big group, but getting 70% of a small group! Be the top of mind brand for one group and you will succeed over the long term.
Reach out to us
Reach out to us for a unconditional needs analysis where we can jointly evaluate your needs are, and where you currently stand as of today.
MARKET INSIGHTS
VLOG
Catching trends in China
China is still booming but after Covid there have been a lot of new trends coming
21
Oct
Oct
VLOG
Liquorice in China | Flavor series
Liquorice, does it work in China? It’s been a ongoing topic for a long time and something
12
Jan
Jan
VLOG
Five Traps When Enter China
Having both worked with brands in the market, cleaned up after failures, and met with lots
11
May
May
WHO WE WORK WITH
Focus Areas
✓ Sales & “on-shelf”
✓ Marketing & “off-shelf”
✓ Legal & Registration
✓ Brand Loyalty
✓ Customer Retention
✓ Import & Logistics
OPPORTUNISM
This is something many should have asked and verified before going into the market. Knowing there is no opportunity is just as valuable, so you don’t waste energy and resources in the wrong place.
What would it take
Find out what you need to know, and how to get the answers. In other words, what needs to be true, and what do we need to do together in order to reach the designated goal of yours.
IF NOT, WHEN?
You might not be ready to enter a new market as of right now, or you decide that now is not the best time for your brand to enter. But it’s definitely never the wrong time to find out.