Author Archives: Bugge Group

Rhubarb in China | Flavor series

Liquorice, does it work in China? It’s been a ongoing topic for a long time and

Liquorice in China | Flavor series

Liquorice, does it work in China? It’s been a ongoing topic for a long time and

Mint in China | Flavor series

What do people use Mint for in China? We are exploring this topic on our

Cinnamon in China | Flavor series

Cinnamon in China! Having grown up in Sweden, I’ve always enjoyed cinnamon rolls and other

What do Chinese think of Ginger | Flavor series

FGIT, to kick off the weekend we are releasing the first episode in a short

Trademark category 35 in China, do you need it?

Something we get asked a lot, as we usually recommend brands get this category to

Catching trends in China

China is still booming but after Covid there have been a lot of new trends

Get your trademarks in order or pay for it.

Having you IP fixed is really a key point when going to China, we have

What Brands Can Learn from Hiphop in China

Having both worked with brands in the market, cleaned up after failures, and met with

Livestreaming inside China 2022

Having both worked with brands in the market, cleaned up after failures, and met with

Five Traps When Enter China

Having both worked with brands in the market, cleaned up after failures, and met with

5 Questions before bringing brand to China

Having both worked with brands in the market, cleaned up after failures, and met with

Chinese Social Media Trends 2022

Here we offer you an updated overview of market channels and social media in China

Did you hear about RED or 小红书 what is it?

RED or 小红书 is one of China's fastest-growing platforms and it's giving a lot of

Introduction video for Simon in China

This was a video made by Jordan (Orkla) for our campaign launch sustainable life is

China Marketing Mistakes

So during our visit to Shenzhen a few weeks ago, (yes, we are uploading late,

China Cross Border Ecom, what is it?

Chinese Cross Border E-com is a really hot topic and many people are engaged with

Where your story is told

Wrapping up my time in Wuhan for now, having a few meetings with partners and

Keep focus in the noise

Went to Wuhan to meet with the team over there and have a wonderful time.

Simon Bugge Interviews for Power with you

Got interviewed by Inger Nordin at Your Power – You Matter, while in Yiwu. For

Get Ready to get Copied

Another day in Ningbo! Getting ready for a lot of new projects, and in all

China’s business environment is being polarized

China’s business world is rapidly polarizing. In the rapid development of technology

Value of Your brand

In this video, we are exploring the importance of your brand and telling the story

Big possibilities in China after Covid19

After five weeks in Sweden, am back in Ningbo in the province of Zhejiang in

Your margins aren’t low, just wrong

“We cannot go to China, we tried, and we cannot match the margins” or is