Category Archives: VLOG

Rhubarb in China | Flavor series

Liquorice, does it work in China? It’s been a ongoing topic for a long time and

Liquorice in China
Liquorice in China | Flavor series

Liquorice, does it work in China? It’s been a ongoing topic for a long time and

What do people use Mint for in China? We are exploring this topic on our between-meeting milk tea break! So flavors are a critical subject if you consider working with Food in China, especially if you are bringing in food. As people do not view flavor in the same way, they did not grow up with it and might never have heard about the flavors you're using. So how do you deal with it? First understand people's view on the flavor and then you can use it, could it be exiting, exciting, or just crazy? Knowing how people view your product will help you understand how to craft the message.
Mint in China | Flavor series

What do people use Mint for in China? We are exploring this topic on our

Cinnamon in China
Cinnamon in China | Flavor series

Cinnamon in China! Having grown up in Sweden, I’ve always enjoyed cinnamon rolls and other

Do people like ginger in China?
What do Chinese think of Ginger | Flavor series

FGIT, to kick off the weekend we are releasing the first episode in a short

Simon Bugge on Trademark category 35 in China, why do you need it?
Trademark category 35 in China, do you need it?

Something we get asked a lot, as we usually recommend brands get this category to

Catching new trends in China
Catching trends in China

China is still booming but after Covid there have been a lot of new trends

What Brands Can Learn from Hiphop in China
What Brands Can Learn from Hiphop in China

Having both worked with brands in the market, cleaned up after failures, and met with

Livestreaming in China
Livestreaming inside China 2022

Having both worked with brands in the market, cleaned up after failures, and met with

Five Common Traps When Entering China
Five Traps When Enter China

Having both worked with brands in the market, cleaned up after failures, and met with

5 Questions before bringing your brand to China
5 Questions before bringing brand to China

Having both worked with brands in the market, cleaned up after failures, and met with

Chinas Red Little Bok
Did you hear about RED or 小红书 what is it?

RED or 小红书 is one of China's fastest-growing platforms and it's giving a lot of

China Cross Border E-com
China Cross Border Ecom, what is it?

Chinese Cross Border E-com is a really hot topic and many people are engaged with

Where your story is told
Where your story is told

Wrapping up my time in Wuhan for now, having a few meetings with partners and

Focus in the noise
Keep focus in the noise

Went to Wuhan to meet with the team over there and have a wonderful time.

Get ready to get copied
Get Ready to get Copied

Another day in Ningbo! Getting ready for a lot of new projects, and in all

Value of your brand
Value of Your brand

In this video, we are exploring the importance of your brand and telling the story