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VLOG

Rhubarb in China | Flavor series

Liquorice, does it work in China? It’s been a ongoing topic for a long time and

08
Feb
Liquorice in China

VLOG

Liquorice in China | Flavor series

Liquorice, does it work in China? It’s been a ongoing topic for a long time and

12
Jan
What do people use Mint for in China? We are exploring this topic on our between-meeting milk tea break! So flavors are a critical subject if you consider working with Food in China, especially if you are bringing in food. As people do not view flavor in the same way, they did not grow up with it and might never have heard about the flavors you're using. So how do you deal with it? First understand people's view on the flavor and then you can use it, could it be exiting, exciting, or just crazy? Knowing how people view your product will help you understand how to craft the message.

VLOG

Mint in China | Flavor series

What do people use Mint for in China? We are exploring this topic on our

11
Jan
Cinnamon in China

VLOG

Cinnamon in China | Flavor series

Cinnamon in China! Having grown up in Sweden, I’ve always enjoyed cinnamon rolls and other

13
Dec
Do people like ginger in China?

VLOG

What do Chinese think of Ginger | Flavor series

FGIT, to kick off the weekend we are releasing the first episode in a short

25
Nov
Simon Bugge on Trademark category 35 in China, why do you need it?

VLOG

Trademark category 35 in China, do you need it?

Something we get asked a lot, as we usually recommend brands get this category to

28
Oct
Catching new trends in China

VLOG

Catching trends in China

China is still booming but after Covid there have been a lot of new trends

21
Oct

Blog

Get your trademarks in order or pay for it.

Having you IP fixed is really a key point when going to China, we have

29
Sep
What Brands Can Learn from Hiphop in China

VLOG

What Brands Can Learn from Hiphop in China

Having both worked with brands in the market, cleaned up after failures, and met with

24
Aug
Livestreaming in China

VLOG

Livestreaming inside China 2022

Having both worked with brands in the market, cleaned up after failures, and met with

15
Jun
Five Common Traps When Entering China

VLOG

Five Traps When Enter China

Having both worked with brands in the market, cleaned up after failures, and met with

11
May
5 Questions before bringing your brand to China

VLOG

5 Questions before bringing brand to China

Having both worked with brands in the market, cleaned up after failures, and met with

15
Apr
Chinese Social Media 2022 Trend Report

Freebie

Chinese Social Media Trends 2022

Here we offer you an updated overview of market channels and social media in China

20
Mar
Chinas Red Little Bok

VLOG

Did you hear about RED or 小红书 what is it?

RED or 小红书 is one of China's fastest-growing platforms and it's giving a lot of

22
Feb
Introduction to Simon Bugge in China

Blog

Introduction video for Simon in China

This was a video made by Jordan (Orkla) for our campaign launch sustainable life is

18
Oct
China Marketing Mistakes

Blog

China Marketing Mistakes

So during our visit to Shenzhen a few weeks ago, (yes, we are uploading late,

11
Jul
China Cross Border E-com

VLOG

China Cross Border Ecom, what is it?

Chinese Cross Border E-com is a really hot topic and many people are engaged with

21
May
Where your story is told

VLOG

Where your story is told

Wrapping up my time in Wuhan for now, having a few meetings with partners and

16
Apr
Focus in the noise

VLOG

Keep focus in the noise

Went to Wuhan to meet with the team over there and have a wonderful time.

12
Mar
Interview with Simon Bugge

Media

Simon Bugge Interviews for Power with you

Got interviewed by Inger Nordin at Your Power – You Matter, while in Yiwu. For

29
Aug
Get ready to get copied

VLOG

Get Ready to get Copied

Another day in Ningbo! Getting ready for a lot of new projects, and in all

27
Aug
Chinese business climate

Blog

China’s business environment is being polarized

China’s business world is rapidly polarizing. In the rapid development of technology

19
Aug
Value of your brand

VLOG

Value of Your brand

In this video, we are exploring the importance of your brand and telling the story

11
Aug
Possibilites after corona

Blog

Big possibilities in China after Covid19

After five weeks in Sweden, am back in Ningbo in the province of Zhejiang in

22
Jul
Your margins aren’t low, just wrong

Blog

Your margins aren’t low, just wrong

“We cannot go to China, we tried, and we cannot match the margins” or is

18
Feb
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