Trademark category 35 in China, do you need it?

Something we get asked a lot, as we usually recommend brands get this category to be safe. So, we thought we should share some of our thoughts on this and hopefully share some knowledge from the viewpoint of marketing and brand management of why you should get this category secured.
Now, getting your IP is essential! To ensure you are secured, it will not only open you up for the attack, but many platforms won’t allow you to grow or start unless you got your documents in order. So, get the IP fixed and get the documents in order!